If data is what drives consumers in the digital universe, what does it look like?
We often refer to both Design and Development. Some members of the MaxRez Media Group are alumni of some of the top graphics arts institutions, and others have spent most of their adult lives writing code. But really, it’s all Design and requires a creative process to arrive at the desired result.
We work with creators and facilitators who weave together the different types and categories of data. They move conceptual form into digital reality and complete the delivery process into the lives of digital consumers, which is us and everybody else.
These are the categories of Data that effect every business -
- Quantitative
- Emotional
- Tactical
- Strategic
Quantitative Data can be measured with tools like Google Analytics and Mobile Metrics. The rise and fall of Quantitative Data has a direct correlation with Emotional Data.
Emotional Data can be revealed by asking simple questions like –
- Why is my bounce rate so high?
- Why did users abruptly abandon their purchase?
- Why did users drop-off the ‘Refer a Friend’ funnel?
Tactical Data metrics are revealed by your competitors. Strategic marketing is informed by Tactical Data. We use methods that are trade secrets which will be revealed over the next few months. Let’s just say that a broad spectrum of metrics within your industry creates a roadmap that provides direction for creating an effective digital marketing effort.
Strategic data is created by users. You must know the market and understand how your offering satisfies the requirements of the consumers within the market. Without thorough knowledge of your market, it isn't possible to even begin to strategize and execute to drive demand? That’s where Strategic Data metrics come in, which is of course what we do.
But the topic we began with is – what does this all look like? As Morpheus told Neo in “The Matrix” – “Your appearance now is what we call residual self image. It is the mental projection of your digital self.” What MaxRez specializes in is the visual projection of Data – specifically Quantitative, Emotional, Tactical and Strategic Data.
