BRAND COMMUNICATION THROUGH UX
If you run a small business this isn't really something you're thinking about, but... it's really a thing.
How a user experiences a website, a process, an event, is about the culmination of lots of little instances, some of which will be good and some bad.
Poor User Experience leads to disengagement. So if someone feels that disengagement long enough, they’ll simply leave your landing page, or find a newer, more engaging app.
We address exclusion and lack of engagement as a UX problem. At MaxRez, we conduct experiential mapping in combination with "media-scapes" to understand where a system or process can be improved for those who use it. They act as a guide to accurately pinpoint user/system compatibility across campaigns, brands, or product journeys and illuminate actionable insights to reduce these.
Lessons from User Experience can help us progress towards an understanding of how customers respond to the intersection of visual identity and data.
Because of web and mobile's potential impact, entrepreneurs have started to spend time and resources on improving user experience (UX). So how can you optimize the UX of your website or mobile app?
When developing a website with the user experience in mind, the goal is to escort your visitors through your business in a way that shows them exactly what you want them to see and understand at specific points in the buying process.
When tackling the user experience of a physical product, the goal is to offer a unique solution that corresponds with the need your user has in that moment. The product can then offer a new solution as the user's need changes.
Flow
Common linear thinking about UX are about technology, the monetization of the UX presentation, or trying (often too hard) to be “hip” and “edgy”. Most organizations that employ UX believe that creating digital products is a linear process. The workflow itself may be linear when passed from one department to another in the interest of expediency, but the creative process which begins in the first step can suffer when confined to a linear mind-set.
We have experienced that a digital business is really an ecosystem with a lot of moving parts. There is both a form and attitude that is always dynamic, never static.
According to the UX master Jose Caballer there are 3 pillars that make up the UX Mindset:
-
Flexibility in Approach
You have to implement systems that adapt with ease to the changing situation. You have to be flexible in the approach. It won’t be a linear process. It will go forward, then back. Then sideways. Then forward. -
Empathy for your Users
Go beyond understanding at a cognitive level and really feel how your users feel. Get out of the office and really talk to users. As a bonus do the same for your team. Understanding their needs is also important. -
Ongoing Adaptability
The systems you implement have to be able to adapt continuously to the needs of the users. The system has to be able to design itself. In realtime. I am not talking about the website only. But the way the teams work.
